Maven only sends when there’s a reason to care.
Someone texts asking what is on. Maven answers from the real Roxie board instead of guessing.
Indie, repertory, documentary, restored, festival, and midnight-weird are different answers here.
That matters because the Roxie is not a generic multiplex and should not sound like one.
Instead of scanning the whole lineup cold, someone can text first and narrow the useful part.
People just text. Your team gets a clean Home page with the key numbers, recent activity, and the few controls worth touching.
The site, calendar, and lobby moments can all point to one number.