Maven only sends when there’s a reason to care.
Someone texts asking what to try. Maven answers from the real Rotie lineup instead of guessing.
That matters because people really do mix up the SoDo tasting room and the east-side tasting room.
White, rose, easier red, bigger red, or Rhone-style fit all work well over text.
Instead of decoding the whole release list, someone can text first and narrow the useful part.
People just text. Your team gets a clean Home page with the key numbers, recent activity, and the few controls worth touching.
The tasting room, site, and reservation touchpoints can all point to one number.