Maven only sends when there’s a reason to care.
Someone texts asking about a new release, a gift, or whether the browse is worth it. Maven answers from the real bookstore surface.
The public QABC surface includes both a strong new-book browse and real in-store events, so Maven can keep both in one thread.
QABC feels warm and local. The value is helping someone get to the right shelf or event faster.
Texting lets someone ask for a lane, not just a title.
People just text. Your team gets a clean Home page with the key numbers, recent activity, and the few controls worth touching.
The homepage, books pages, event pages, and in-store QR can all point to one number.