Maven only sends when there’s a reason to care.
Someone texts what they need. Maven answers from the real Baker's store categories instead of guessing.
That is the whole point here: narrowing the right lane before someone walks in.
One thread can cover a Bible, a devotional, a gift, or a church-supply stop.
Instead of wandering category by category, someone can text first and narrow the useful part.
People just text. Your team gets a clean Home page with the key numbers, recent activity, and the few controls worth touching.
The site, front counter, and social posts can all point to one number.