Maven only sends when there’s a reason to care.
Someone texts asking whether All C's has their kind of collectible lane. Maven answers from the real store surface instead of making them guess.
This is the kind of shop where comics, cards, toys, and other categories overlap. Maven can keep the answer narrow and useful.
Instead of wandering blind, someone can text first and see whether their lane sounds active enough to justify the stop.
The point is not “we have a lot of stuff.” The point is steering someone to the right shelf faster.
People just text. Your team gets a clean Home page with the key numbers, recent activity, and the few controls worth touching.
The homepage, product search, and in-store QR can all point to one number.