Maven only sends when there’s a reason to care.
Someone texts asking what fits. Maven answers from the real 2nd Shift taproom and events surface.
That matters because the useful question is often style fit, not just whether beer exists.
One thread can cover events, food-truck nights, and what kind of taproom stop makes sense.
Instead of scanning the whole beer-and-events situation cold, someone can text first and narrow the useful part.
People just text. Your team gets a clean Home page with the key numbers, recent activity, and the few controls worth touching.
The site, taproom, and event promos can all point to one number.